We're putting together a talented team to build the #1 training platform for Runners

We help everyday runners become outstanding by providing world-class training, coaching and community for everyone, whether you're improving your 5k time or training for your first marathon. To date we have built iOS, Android and Apple watch apps that help people achieve their goals by coaching them through the full journey and syncing to their favourite fitness devices.

We’re growing extremely fast! in November 2023 we closed a $6.5M funding round led by JamJar with participation from Eka Ventures, Venrex and Creator Ventures. In 2024, we were selected by Apple as one of three global finalists for the 2024 iPhone App of the Year, reflecting the innovation and impact of what we’ve built & now in 2025 we have ****just been acquired by Strava! 🤯 🎉

We want to grow as fast as we can into the future and are looking for individuals who will help us get there. Our aim is to reach millions of subscribers and be the go-to training platform for any runner. Now is a magical time to join and with our recent acquisition it makes the journey even more exciting! 🚀

What you'll be doing

As a Product Manager within the Growth team, you will work alongside the Head of Growth, playing a pivotal role in driving user activation, engagement, and long-term retention.

Your mission will be to deeply understand user behaviour, identify friction points, and implement strategies that keep users engaged, coming back, and ultimately forming a long-term habit with Runna. This will include leveraging gamification techniques and encouraging adoption of highly retentive features.

You will lead a cross-functional team of engineers and designers, building and executing a roadmap that is data-driven, experimental, and fast-moving.

Your key responsibilities will include:

• Activation & Retention Strategy: Own and drive the strategy for improving user activation and long-term retention. Identify opportunities to remove friction, increase engagement, and create habit-forming experiences.
• Gamification & Feature Adoption: Develop and test features that encourage continued engagement, such as XP, streaks, badges, challenges, leaderboards and referral loops.
• Roadmap Development: Define and communicate a clear vision and strategy for activation and retention. Prioritise high-impact initiatives that will improve key user lifecycle metrics.
• Experimentation & Iteration: Work in a high-velocity test-and-learn environment. Rapidly prototype, test, and iterate on new ideas using A/B testing and cohort analysis to measure impact.
• Data-Driven Decision Making: Use analytics, user research, and behavioural data to understand drop-off points, identify key engagement levers, and continuously optimise user journeys.
• User Experience Enhancement: Work closely with designers to create intuitive, engaging, and habit-forming product experiences that encourage long-term retention.
• Stakeholder Collaboration: Partner with CRM and wider product teams to ensure activation and retention initiatives are fully integrated across the user journey.
• Industry & Competitor Analysis: Stay up to date with best practices in gaming, habit-building consumer apps, and high-growth mobile products to bring innovative ideas into Runna.

We’re looking for someone that loves…

• Creating Habit-Forming Experiences: You’re fascinated by what keeps users coming back to an app and how to build products that drive long-term engagement.